pdfreaders campaign
Sam Geeraerts
samgee at fsfe.org
Fri Jul 15 17:54:34 CEST 2011
Mark Lamers wrote:
> It would be nice if we can come to consensus on which points we would
> like to make, Write them out and then glue the letter around that
> framework.
My attempt at summary:
= Things we agree on =
1) Terminology: "niet-vrij", "PDF-lezer".
2) Primary focus = free software.
3) Also mention open standards and neutrality.
4) Include a straight reference to an explanation about free software.
5) Keep it simple.
6) Say thank you at the end.
7) Offer support about the issue.
8) Make it a positive message.
= To be discussed =
(--> My comments)
a) Do we mention that non-free software can install unwanted additional
software.
--> Is this true for non-free PDF readers? If it isn't then they might
think we're lying/slandering or at least overreacting.
b) Do we keep the advertisement story like in the original letter?
Martijn said that it comes across as a "don't buy from them, buy from
us" pitch, in this case politically rather than commercially flavoured.
--> I think the advertisement argument is good for our target audience,
but maybe we should soften it up a bit.
c) How to convince them that pdfreaders.org is a solid reference.
Suggested so far: regularly updating the website (visible at the
bottom), giving contact details, explain about FSFE.
--> Perhaps we should keep it simple and just pull the "I'm so confident
I don't need to explain myself" card, saying "pdfreaders.org is an
important resource". If I were them I'd verify that by typing "pdf
reader" or "pdf readers" into a search engine and the website is ranked
pretty high for both queries.
d) Can we point to a "comply or explain" policy?
e) Can we point to other policies about free software or open standards
on a national or European level?
f) Can we give high profile examples that already link to pdfreaders.org
(like Munich was an example for OpenOffice.org)?
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