Anja's most recent logo "Gnu, Europa, and map"
Peter Gerwinski
peter at gerwinski.de
Sat Mar 31 11:20:23 UTC 2001
Hello,
Bernhard Reiter wrote:
> I explained two times what _is_ wrong with it.
> You have not really addressed my concerns.
I did so. I suppose you are talking of these concerns:
| We need a logo which can be understood in max. 100x100 pixel _on
| screen_. It would be a huge advantage to even have it smaller or
| have a small version with even less details.
|
| we need simpler drafts or a generally different
| directions for our ideas.
My answer was:
| * When scaling the logo down to smaller sizes and resolutions,
| details can be left out:
| - First, the writing ("Omnis enim res ...") can be replaced by
| a single line.
| - Second, the shadow on the lines of the drawing can be
| removed.
| - Third, the map can be replaced by a solid color background.
| - Finally, the lines can become thicker.
| The logo remains recognizable.
Anja also answered and demonstrated that the logo still can be
understood in even 50x50 pixel on screen:
| My latest logo suggestion (uploaded in February) meets these
| requirements. It works well from high resolution, full color to black
| & white only to web page button size. I created some smaller versions
| to demonstrate it and cleaned up the web page. They are here:
|
| http://agnes.dida.physik.uni-essen.de/~anja/gnu/index.html
> I still think that the logo has too much details
IMHO this depends on the intended use of a logo.
If you have a company selling boxes, the logo must be as simple
as possible because it must be recognized within tenths of seconds
while the customer is running through the store (examples: Nike,
Adidas, Nivea).
OTOH, if you have an organization "selling" philosophy, a more
complex logo stresses the seriousity of the organization. The logo
is present on WWW pages and letterheads for a longer time while the
"customer" reads the letter or waits for the rest of the WWW page
being downloaded. IMHO a "more interesting" (and thus perhaps more
complex) logo is a plus here (examples: unicef, FBI,
Max-Planck-Gesellschaft).
> and is not looking serious/professional enough.
I see no difference between the process with Anja (and others) who
suggested a wide range of sketches for the logo, addressed requests,
etc. and the process with someone else doing the same while getting
paid for it.
Also please remember:
| * This is a draft. Anja promised to make high-quality vector
| versions of this logo, once she knows that she is not working
| for the recycler.
I still consider this draft suitable for our purposes. We can use it
together with the text "FSFE" or "Free Software Foundation Europe"
in a well-readable font (I'd suggest a boldface sans-serif font) or
separately - or only the text, just as the situation requires.
Greetings,
Peter, speaking for himself and not the FSFE
PS: BTW, yet another plus: Anja did her work using
Free Software exclusively. :)
--
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