Dear FSFE Teams and Associates,
Many of you have pointed out to us during the last years that you found the design of FSFE much less appealing than it should be, in particular the web page does not look as good as it should.
We're working with a group of professional visual designers to create a new visual identity for FSFE. After having started trying to identify in abstract terms what makes FSFE special, they are now starting to develop different ideas for logos.
And since all of you are more or less closely related with FSFE, and form part of our universe, we'd like to also give you the chance to comment on those ideas.
The overarching design goals were identified under the label
"Shaping of Consciousness"
with Essentials: and Personality: > long term thinking > consistent > socially responsible > co-operative > participatory > consensus > dedicated > serious
Based on these, there were three logo concepts developed:=20
(1) Osmosis / Metamorphosis (2) Collaboration / Repercussions (3) Impulse / Consciousness
Attached below you will find a design firm that shows a total of four logo concepts (two of which are rooted in 'Osmosis / Metamorphosis').
Important notes:
- All of these are *concepts* and not finished logos.
- The first page of each concept is a "scribble paper" to play with some ideas and possibilities only, included to show some vague ideas and the basis for some abstraction.
- Color schemes are *not* fixed to certain ideas, you could like one color scheme and hate the design, and love another design, but hate its color scheme: Feel free to mix and match!
We were presented these sketches during a telephone conference, during which some points came up, which we also want to share with you:
Osmosis / Metamorphosis was generally liked as a concept though it
was pointed out that it might not be a clear concept for people. If the concept is misunderstood it might reduce understanding of FSFE.
Osmosis / Metamorphosis had two logo concepts inside the idea and
both of these concept were generally liked. A question was raised about the use of lowercase letters instead of capitals to make the logo less threatening. The designer stated that it really depends on the final choice of colours.
Collaboration / Repercussions was regarded as interesting from the
perspective of showing interconnected units in the letters of the logo but generally people felt disconnected from it.
Impulse / Consciousness was liked as a conceptual idea but the
image was generally felt to be either too mundane, too psychic, and possibly too male. It could be accidentally excluding people potentially interested in FSFE.
And finally, the designers provided the following checklist for feedback and remarks:
01. The pros / cons in your opinion about the different Logo routes.
02. State which colour scheme you prefer for each Logo route and why.
03. State which Logo route we should proceed with.
04. Additional comments.
Please keep in mind that each Logo we have designed so far is still work in progress. Yet each one already embodies the idea of 'FSFE Shaping Consciousness'. In our opinion, the first Logo expresses this concept best.
With all of this in mind, please try to have a look and send your feedback until
THURSDAY, 19 OCTOBER 2006
to
zrh@office.fsfeurope.org
which will gather all comments and try to put them into a consistent form, which will try to do respect to all comments that will be made.
Your help on this is very much appreciated,
Best regards, Georg
P.S. Here is the PDF. Please do not distribute, we'd like to have a little bit of an element of surprise left when finally presenting a new visual design: