Here some first comments:
what we should improve:
- Our goal is that people understand that this is unfair advertisement.
This should become a bit clearer.
- We should explain that advertisement for a gratis reader is
nevertheless advertisment for the company
- Language in the Press Release should not contain that much "bug", or
else explain it
The general construction of the PR might be:
- Explain this is a huge amount of advertisement. (Should we try to
include how much such advertisement would cost?)
- What does that mean economically? (Monopolies)
- What does advertisement for non-free software mean for society?
Headline: I think we should add the number of advertisements in the
headline: Like "2888 adds on public institutions website for non-free
software".
Small things:
- Remove the sentence "Since 2001".