Noticed the PDF reader campaign in the archives. Very interesting.
My main gripe with the Adobe reader is how bloated it has become. It is no longer a quick download, and hasn't been for some years. This is on top of the philosophical issue over promoting proprietary software.
However, how about the story below for a bit of ammunition?
http://www.zdnet.com/blog/security/adobe-pdf-reader-zero-day-under-attack/98...
David