https://fsfe.org/contribute/advocacy/advocacy.en.html is a bit messy at the moment. And I think we have much better stuff than we link there. What about having a better selection there of up to date things (like also the IloveFS things) and remove some stuff nobody is using (like the NL graphics).
E.g. with have posters under: http://download.fsfe.org/advocacy/posters/
With have badges http://download.fsfe.org/advocacy/badges/ nice ilovefs graphics http://download.fsfe.org/advocacy/ilovefs/ and the https://fsfe.org/contribute/advocacy/cwfs.en.html
I would also put web graphics and badges at the top, because that is what most people can easily use. Maybe move the CD Boxes, and some of the stickers somewhere else.
Someone here who wants to make this page as effective as possible?
Regards, Matthias